Posts By: Nancy Baumann

Be the Solution: Change the World With Your Book!

by Nancy Baumann Erickson, The Book Professor

Do you ever feel like the world has gone mad? We have so many problems, and they are so complicated that it’s hard to even define them anymore, much less solve them. We know that top-down, organizational approaches rarely fix anything and, in some cases, they make matters worse or spawn bigger problems. You may be tempted to think there are no answers.

That’s not what I think. I firmly believe that the answers are trapped inside of people like you. You know what you’ve been through, what you’ve overcome, and what you’ve learned, but you may not realize how valuable that is.

Delivering HOPE and HELP with your book

There are two things

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Which authors services are right for self-publishing authors?

The Independent Publishing market is strong and vibrant, and as a result, a whole slew of providers for author services have emerged, which can leave authors confused about where to turn to for help. And you do need help. You need to turn your manuscript into a polished, professional product and get it out of your hands and in the hands of readers.

In the traditional publishing model, it was all about the publisher. They not only controlled the process, but they controlled all aspects of the product. They chose the book title, the cover, controlled the editing, release dates, and the distribution channels. They also controlled the purse strings, and shared only a small return with

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Create a Crystallized Message

Guest Post by Nancy Baumann Erickson, The Book Professor


When writing nonfiction, there are three steps that come before you actually sit down to write that will strengthen and clarify your message.

1. What’s the Purpose?

An article is not the same as a blog, is not the same as a web page. Each end product has it’s own purpose, and before you begin writing, you need to know the purpose of the piece.

You probably have a general idea of what you want to write, and I challenge you distill it down to a Purpose Statement before you start. Your Purpose Statement should say, “The purpose of this (blog/article/book/web copy/marketing message) is to ___________________.

Complete that sentence.

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